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George Lakoff on Freedom (01' 57") [Davadiva | USA]
George Lakoff is widely recognized as a leading expert on the use of language in politics. His book 'Don't Think of an Elephant' helped unravel many of the mysteries of how language has been used so successfully by 'conservatives' in recent elections. In his new book, 'WHOSE FREEDOM' -- Lakoff looks at the ways in which the 'right' reshaped the meaning of 'Freedom' in their own image, to suit their own targetted purposes, and shows how the Democrates should be using language as they prepare their stategy(s) for regaining power.