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George Lakoff: Moral Politics (58' 57") [University of California TV | USA]
UC Berkeley professor of Cognitive Science and Linguistics George Lakoff explores how successful political debates are framed by using language targeted to people's values instead of their support for specific government programs in this public lecture sponsored by the Helen Edison Series at UC San Diego. Series: 'Helen Edison Lecture Series' [11/2005] [Public Affairs] [Show ID: 11194]